B2B Content Strategy
Words of Oz — wordsofoz.co.uk
Six years writing for enterprise technology buyers. Content that earns trust, ranks in search, and gets cited by AI. For brands that need to be believed before they can be sold.
Start a conversation →I write for audiences that need to trust before they buy. Senior buyers, IT decision-makers, and enterprise procurement teams are sceptical of marketing. They respond to clarity, evidence, and depth.
My background spans agency work at Sherpa (now Transmission) and Receptional, and independent contracting through Words of Oz. Long-form thought leadership, SEO-optimised articles, sales enablement content, and multi-format programmes across the full B2B technology and SaaS spectrum.
Available for remote contract, freelance, and retained engagements. Enterprise technology, SaaS, and professional services sectors preferred.
Selected clients
Keyword research, intent mapping, content architecture, and long-form article production optimised for organic search ranking and traffic growth.
Content structured for retrieval by AI platforms. Entity clarity, answer-layer formatting, and writing that earns citations in AI-generated responses.
Long-form articles, whitepapers, and executive content for senior B2B technology audiences. Complex topics made clear and persuasive.
Case studies, battlecards, solution overviews, and partner recruitment content that empowers sales teams and accelerates pipeline.
Multi-touch nurture sequences, promotional emails, and lifecycle content for B2B technology audiences across the full funnel.
Social copy, product descriptions, landing pages, eBooks, and infographics. Consistent quality across formats and brand voices simultaneously.
Gated content strategy anchored by a long-form case study for OpenText's partner acquisition programme, written for senior IT decision-makers around regulatory compliance and commercial ROI.
Suite of sales battlecards for Education and Healthcare verticals, translating FERPA and HIPAA compliance requirements into competitive talking points for direct sales conversations.
Partner recruitment infographic and integrated email campaign for HiBob's channel programme, mapping the full partner journey from onboarding through to earnings and expansion.
Multi-touch nurture sequence for Intel's partner marketplace promoting Sensormatic's retail analytics solution, tailored across awareness, consideration, and decision stages.
Comprehensive eBook for OutSystems' manufacturing vertical, translating digital transformation concepts into a practical decision-making guide for IT leaders and operations directors.
As search behaviour shifts toward conversational AI, the question is no longer just whether you rank — it is whether you get cited. I write content structured to be retrieved, surfaced, and attributed by AI platforms.
Keyword strategy, search intent mapping, on-page optimisation, internal linking architecture, meta structures, and long-form content targeting competitive B2B search terms.
Structuring content to appear in AI-generated answer boxes and featured snippets. Clear question-and-answer architecture, entity specificity, and authority signalling.
Writing content that earns citations in responses generated by ChatGPT, Perplexity, and Google AI Overviews. Built for extractability, referenceability, and trust.
Remote · Contract · Retainer · Freelance
osman@wordsofoz.co.uk